The Fashion Royalty
line was conceived and created by designer Jason Wu in 2000 when he was living
in Europe and from where he drew much of his inspiration for the line. The dolls
celebrate the glamour and excitement of the fashion industry, bringing in a
uniquely diverse collection to the fashion doll arena. With the help of the
Integrity Toys design team, Jason was able to finally transform his concept into
reality and after two years of strenuous planning, the FR® was finally born.
With a spectacular
splash created by its introduction at Toy Fair 2001, the Fashion Royalty
collection has redefined the industry’s quality standards and put new meaning
into the expression “high fashion collectible doll.” From ultra-limited
production numbers and the minute details of their couture-quality garments, to
the drama and excitement of its intricately woven storyline, Fashion Royalty has
made it's way into the collections of even the most discriminating doll
collectors worldwide.
The story of Fashion Royalty is set in the highly
competitive and cutting-edge world of high-end cosmetics and marketing.
Our story revolves around two cosmetic firms
rather viciously competing against one another and, more recently, a third
corporation whose owner takes pleasure in stirring the pot a little…more
accurately, a lot. What began as a simple struggle to take over European market
shares of the cosmetics industry soon became a race for complete domination in
the world of fashion as well.
Welcome to ever evolving universe of Fashion
Royalty!
High
quality, 12" fashion dolls with multiple points of articulation designed by
Jason Wu and made by Integrity Toys.
